Meetings that Make a Difference
We create unique experiences that bring customers, experts and influencers together to address complex health and policy issues.
From expert facilitation skills to detailed planning and logistics, we specialize in creating a dynamic, hands-on environment where participants are free to roll up their sleeves and tackle the issues that matter most.
We have proven expertise designing and facilitating summits, roundtables and other forums involving patient, provider, payer, advocacy, and policy stakeholders.
Collaborative Settings
- Advisory boards
- Roundtables
- Summit meetings
- Competitive simulations
- Workshops
- Webcasts
Addressing Challenges for
- Patient advocacy
- Patient centricity
- Payer policy and decision making
- Public health
- Health policy
- Disease awareness
- Health outcomes
- Product launch
- Strategic and portfolio planning
Case Study: Unique Event To Collaborate On Common Patient Challenges
Challenge
Analysis showed that across diseases, external advocacy groups and company brand teams were working on similar patient engagement challenges. Examples included activating patient self-management, overcoming stigma, addressing emotional support needs, improving physician-patient dialogue, increasing medication adherence, and other topics. This pointed to an opportunity for collaboration across diseases for a deeper understanding of common issues and a stronger impact on people’s health.
Solution
This unique opportunity called for a unique solution. Parallax designed a first-of-its-kind summit meeting that gathered more than 125 advocates from 75 organizations across North America together with client executives and leaders.
Participants represented patients and caregivers from multiple therapeutic areas, demographic constituencies, healthcare professionals, quality organizations and scientific research leaders.
The summit was structured to share practices that were working well, identify key barriers, learn about emerging technologies and generate ideas and opportunities for future collaboration to benefit patients.
Results
Participants gained specific insights on how patients learn about their condition, become motivated to achieve personal goals, and about ongoing challenges supporting the emotional aspects of disease. Advocates and the client took away multiple ideas and new approaches for improving patient engagement. In addition, new connections and partnerships were formed based on mutual interests. This event became a defining moment that established the leadership and commitment of our client as a partner to the advocacy community.